A few days ago I got an email from a website where I had been doing some personal, non-business-related shopping. I had been looking for some supplies for craft projects, and in order to see the price of the items in question, I was asked to submit my email address. This was annoying, but it looked like they might be giving better discounts than other websites, so I put in my email address. Of course I knew they would start sending me marketing emails, but I thought, “Oh well, I’ll just unsubscribe as soon as I get the first one.”
If you’re a small business sending marketing emails on your own, it might be easy to make the same mistake. And a very expensive mistake it could be. I hope that posting this article will help some of you avoid the $16,000 possible penalty for each individual email. This means that if you only have a very small marketing list of 100 people you send emails to, and you send only one email out to this list that doesn’t comply with the laws, you’re already subject to fines of over $1.5 million! Scary stuff!
The FTC has made it clear that spamming people is not okay, so if you’re doing any kind of email marketing you’ll need to check out the CAN-SPAM act and make sure you’re in compliance. This handy guide for businesses was provided by the FTC to help you out.
Are you doing any kind of email marketing in your small business? Were you aware of these rules? Let me know in the comments!