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How2: avoid counting yourself in Google Analytics reports

How 2 TutorialsIf you’re using Google Analytics to learn more about visitors to your website, you want the statistical reports to be as accurate as possible. Google Analytics is really pretty cool, and you can learn a lot about where your visitors are from, what browsers or mobile phones they’re using to view your website, how long they spent on your site, and what keywords they typed into Google to find you. However, if you want an accurate view of things so this information will actually be helpful, it’s best to exclude yourself from Google Analytics. Think about it. If you’re visiting your website a lot and spending a lot of time updating it (which you could very well be if you’re blogging on a regular basis), you’ll be counted as a visitor in the reports and it could really skew the results. So, in this post I’m going to show you how to remove yourself from Google Analytics reports.

First, you’ll need to sign in to your account. If you have multiple websites set up, make sure the one you want is chosen. Or better yet, go through them one by one and remove yourself from all of them.

From any screen in your account, click on the little gear icon for Settings in the upper right corner of the screen.

If you have multiple profiles set up, make sure you have the correct profile selected.

Next, select the Filters tab.

Click the New Filter button to begin setting up a filter that will exclude you from your Analytics reports.

Make sure Create New Filter is selected and then name your new filter whatever you’d like.

Select the Predefined filter radio button and choose the selections from the three dropdown menus to specify “Exclude” “traffic from the IP addresses” “that are equal to.”

Every computer or device (printer, smartphone, etc.) that connects to the internet has a unique IP address that identifies it. Your IP address will probably be a number that looks something like However, there are now two different types of IP addresses, due to the fact that we are running out of unique numbers. Most people still have the first type, called IPv4, but very soon we’ll have to start using the new IPv6 type. To check what your IP address is and what type it is, just visit This website will detect your IP address and also tell you what type it is. Very easy.

Once you have your IP address and type, just fill them in and click Save to save the filter you just created. That’s it! Now you won’t be counting yourself in Google Analytics. You may want to repeat this process for any other computers that are being used to visit your website frequently.

I hope you found this tutorial helpful! Let me know in the comments. :)

  • Juan Diaz

    Thank you very much for this, it is very concise and clear. I could not find where to do this specifically within Google analytics, so I searched and found this page. I have everything set up now is I need, so thank you once again for this post.

  • Kristen Osorio

    Thanks for your comment. I’m glad it was helpful for you. :)

  • stolph

    Followed the instructions. Looks like its not retroactive to previously collected data. Unless I did something wrong.

  • stolph

    Oh, and thanks!

  • Crystal Foth

    Love this post and I book marked your site – looks like a nice resource. Great design too! Thank you!

  • Rachel

    Thank very useful and easy to follow.