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Archive for Search Engine Optimization

7 essential free plugins for your WordPress website

WordPress pluginsNo matter what type of website or blog you have, these plugins have something to offer. These are the plugins I find myself using over and over again on the sites I develop. Download these plugins at the URLs provided, or simply go to Plugins from your WordPress dashboard. Click on Add New and then type the names exactly into the search box. The search function isn’t that great, so if you don’t type them in exactly, they might not come up. For example, if you type “contact buddy” instead of “contactbuddy,” you won’t find it. Nothing’s perfect!
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How2: avoid counting yourself in Google Analytics reports

How 2 TutorialsIf you’re using Google Analytics to learn more about visitors to your website, you want the statistical reports to be as accurate as possible. Google Analytics is really pretty cool, and you can learn a lot about where your visitors are from, what browsers or mobile phones they’re using to view your website, how long they spent on your site, and what keywords they typed into Google to find you. However, if you want an accurate view of things so this information will actually be helpful, it’s best to exclude yourself from Google Analytics. Think about it. If you’re visiting your website a lot and spending a lot of time updating it (which you could very well be if you’re blogging on a regular basis), you’ll be counted as a visitor in the reports and it could really skew the results. So, in this post I’m going to show you how to remove yourself from Google Analytics reports.

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How to build a website you can manage yourself

web design with WordPressYou are probably already aware of how important it is to keep your business website current. If the information is outdated, or if you simply fail to put up something new every once in a while, you risk losing potential customers to someone else who keeps things fresh. Updating or adding content to your website also helps with search engine optimization.

If you already have your own business website, then you probably have to contact someone and ask them to make updates for you. Maybe they do it promptly, and maybe they don’t, but regardless of how quickly they respond, they’re probably charging you for each and every update. For example, maybe you’ve changed the hours your business is open. You have to take the time to contact your web designer with the update, then follow-up to make sure it’s done, and then pull up your website to take a look for yourself and make sure it looks the way you want it to. Time is money. Wouldn’t you rather be able to log on to your website, update your business hours yourself, and get back to business?

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Tech is cheap: 6 reasons online marketing is better than traditional marketing

Photo credit: Jorge Franganillo

Whether your focus is on traditional marketing or online marketing, the basic principles are the same. At the most fundamental level, marketing is telling stories. We tell people stories about our products and hope we’re convincing enough to get them to buy. However, recent technologies have provided a multitude of opportunities for small businesses that never existed before. We can tell our stories with greater speed and enhanced entertainment, and elicit quicker responses from our prospects.

There are a variety of methods available to you with online advertising, including direct and indirect options. You can use email, blogging, pay-per-click advertising (PPC), search engine optimization (SEO), and social media, such as Facebook, Twitter, LinkedIn, and Foursquare. You can also include video and audio for an interactive multimedia element, as well as Google maps. And since smartphones have given people the internet in their pockets, even more opportunities are available through mobile marketing.

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To blog or not to blog?

Does this question sound familiar? You may have been wondering whether or not you should have a blog on your business website. Sure, your web designer or SEO specialist may have told you it’s a good idea, but it takes time to update regularly and you’re already plenty busy running a business. Is it really worth all the trouble?

A recent study shows that websites that have a blog receive 55% more traffic than websites without a blog. That’s a lot of visitors! Think about it. You’re reading my blog. Would you have visited my site if I didn’t have one? The truth is, no matter how much you love your website, people won’t visit without a good reason. A decent blog can give them one.

So the real question is, do you want (more) people to visit your site? If you’re a business trying to promote a product or service, the answer is clear. The fact is, more people seeing your site will translate into more sales sooner or later. Why not make it sooner by adding a blog to your site? For 55% more traffic, I’d say it’s worth the trouble.