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Archive for Online Marketing

A privacy policy template for your website or blog

If you collect any kind of information from your visitors, or do advertising or affiliate marketing of any kind, you’re required by law to post a privacy policy disclosing what information you collect, what you do with it, and who you share it with.

Rather than writing one from scratch, there are a couple of tools that have already done some of the work for you.

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Build an interactive business card with about.me

I’ve been using about.me for a few months now, and it’s really handy as an all-purpose, online business card. I love it for those situations where I may be meeting someone online or over the phone, and can’t hand them a printed business card. Besides that, it’s just more fun.

You can make your “online business card” more interesting than paper with a good-sized picture and a bio. You can also add links to your social media profiles and business website to keep visitors engaged and show them how to contact you. After you’ve set up your profile, you can even see how many people have viewed it and which of your social media profiles they’ve clicked on.

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Tech is cheap: 6 reasons online marketing is better than traditional marketing

Photo credit: Jorge Franganillo

Whether your focus is on traditional marketing or online marketing, the basic principles are the same. At the most fundamental level, marketing is telling stories. We tell people stories about our products and hope we’re convincing enough to get them to buy. However, recent technologies have provided a multitude of opportunities for small businesses that never existed before. We can tell our stories with greater speed and enhanced entertainment, and elicit quicker responses from our prospects.

There are a variety of methods available to you with online advertising, including direct and indirect options. You can use email, blogging, pay-per-click advertising (PPC), search engine optimization (SEO), and social media, such as Facebook, Twitter, LinkedIn, and Foursquare. You can also include video and audio for an interactive multimedia element, as well as Google maps. And since smartphones have given people the internet in their pockets, even more opportunities are available through mobile marketing.

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