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Archive for Email Marketing

SPAM: a funny word with serious implications

A few days ago I got an email from a website where I had been doing some personal, non-business-related shopping. I had been looking for some supplies for craft projects, and in order to see the price of the items in question, I was asked to submit my email address. This was annoying, but it looked like they might be giving better discounts than other websites, so I put in my email address. Of course I knew they would start sending me marketing emails, but I thought, “Oh well, I’ll just unsubscribe as soon as I get the first one.”

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A privacy policy template for your website or blog

If you collect any kind of information from your visitors, or do advertising or affiliate marketing of any kind, you’re required by law to post a privacy policy disclosing what information you collect, what you do with it, and who you share it with.

Rather than writing one from scratch, there are a couple of tools that have already done some of the work for you.

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Free and easy email (signature) marketing

You are probably already using your email signature to promote your website, and maybe even your social media profiles. But chances are, it could use a little style. It’s not always easy to create a beautiful signature directly inside your email program, and sometimes it’s impossible. That’s why I use WiseStamp. This little online tool makes it easy to create a nice, snazzy-looking email signature that should make whatever you’re promoting a bit more noticeable. This is probably not going to create a huge jump in traffic for your website, but since it’s free and easy, why not? Little things add up, so it’s best to strengthen your branding with every interaction.

WiseStamp is available as an add-on for Firefox, Chrome, and Safari browsers. Personally, I use Google Chrome as my primary browser because it’s the cleanest and fastest. WiseStamp works with Gmail, Hotmail, Yahoo! Mail, and AOL Mail. I’ve been using Gmail for many years, and it works wonderfully with my business email address. You can set it up to receive and reply to business emails without your Gmail address even showing. I’m not sure how this works with other email services, but they might have something similar available too.

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Tech is cheap: 6 reasons online marketing is better than traditional marketing

Photo credit: Jorge Franganillo

Whether your focus is on traditional marketing or online marketing, the basic principles are the same. At the most fundamental level, marketing is telling stories. We tell people stories about our products and hope we’re convincing enough to get them to buy. However, recent technologies have provided a multitude of opportunities for small businesses that never existed before. We can tell our stories with greater speed and enhanced entertainment, and elicit quicker responses from our prospects.

There are a variety of methods available to you with online advertising, including direct and indirect options. You can use email, blogging, pay-per-click advertising (PPC), search engine optimization (SEO), and social media, such as Facebook, Twitter, LinkedIn, and Foursquare. You can also include video and audio for an interactive multimedia element, as well as Google maps. And since smartphones have given people the internet in their pockets, even more opportunities are available through mobile marketing.

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