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Archive for Blogging

Tech is cheap: 6 reasons online marketing is better than traditional marketing

Photo credit: Jorge Franganillo

Whether your focus is on traditional marketing or online marketing, the basic principles are the same. At the most fundamental level, marketing is telling stories. We tell people stories about our products and hope we’re convincing enough to get them to buy. However, recent technologies have provided a multitude of opportunities for small businesses that never existed before. We can tell our stories with greater speed and enhanced entertainment, and elicit quicker responses from our prospects.

There are a variety of methods available to you with online advertising, including direct and indirect options. You can use email, blogging, pay-per-click advertising (PPC), search engine optimization (SEO), and social media, such as Facebook, Twitter, LinkedIn, and Foursquare. You can also include video and audio for an interactive multimedia element, as well as Google maps. And since smartphones have given people the internet in their pockets, even more opportunities are available through mobile marketing.

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To blog or not to blog?

Does this question sound familiar? You may have been wondering whether or not you should have a blog on your business website. Sure, your web designer or SEO specialist may have told you it’s a good idea, but it takes time to update regularly and you’re already plenty busy running a business. Is it really worth all the trouble?

A recent study shows that websites that have a blog receive 55% more traffic than websites without a blog. That’s a lot of visitors! Think about it. You’re reading my blog. Would you have visited my site if I didn’t have one? The truth is, no matter how much you love your website, people won’t visit without a good reason. A decent blog can give them one.

So the real question is, do you want (more) people to visit your site? If you’re a business trying to promote a product or service, the answer is clear. The fact is, more people seeing your site will translate into more sales sooner or later. Why not make it sooner by adding a blog to your site? For 55% more traffic, I’d say it’s worth the trouble.