Most of you are probably well aware by now that social media is here to stay. You know that ignoring it is no longer an option. However, it looks like some businesses are still unaware of the effect it can have on their bottom line. I’ve seen plenty of job postings recently from small businesses looking for unpaid interns to handle their social media. Do you really want to put an unpaid intern in charge of your business’ reputation? Apparently, some business owners still doubt that social media can really make that much difference. If you are one of these doubters, read on!
Social media is just like any other aspect of your business, in certain respects. If you want to be known for your great customer service, you’ll need to demonstrate that online as well as offline. Social media can spread far and wide in a matter of hours, so it’s important that you are aware of and actively managing your business image.